Partner programme

Distribute your PI products
to thousands of professionals.

HeyLeo brings you qualified, ready-to-buy leads from UK professionals who need PI insurance. No acquisition cost, no extra workload. Just new business.

Talk to our team
50+
Professions covered
90s
Average quote time
0%
Acquisition cost for you
24/7
AI-powered distribution
How it works

Three steps to new business.

01

Share your products

Send us your PI insurance products, pricing grids, and underwriting criteria. We configure them in our comparison engine so Leo can present them accurately.

02

Leo qualifies the leads

Our AI assistant talks to professionals, understands their needs, and matches them to the right cover. Your products appear in a transparent, side-by-side comparison.

03

You get the business

When a professional selects your product, we pass you a fully qualified lead with all the information you need. You handle binding and policy issuance as usual.

Why HeyLeo

Built for modern distribution.

Incremental volume, zero cannibalisation

We reach professionals who would never walk into a broker's office or fill in a 20-field form. This is net-new demand you are not capturing today.

Pre-qualified, compliant leads

Leo collects all the information you need upfront. Every lead arrives with profession, turnover, cover requirements, and claims history already verified.

⏰

Always on, always selling

Leo works around the clock. Professionals get quotes at 11pm on a Sunday. Your products are available 24/7 without any additional overhead.

Pay per result, not per click

No upfront fees, no monthly commitments. You only pay when a professional binds a policy through HeyLeo. Our incentives are fully aligned with yours.

"HeyLeo brought us a completely new segment of micro-professionals we were not reaching through traditional broker channels. The lead quality is excellent."
Partner broker, London-based PI specialist
FAQ

Common questions

What types of products can I list on HeyLeo?
We currently focus on Professional Indemnity insurance for UK professionals. If you offer PI cover across one or more professions, your products are likely a great fit. We are expanding into adjacent lines and would love to discuss future opportunities.
How does pricing and commission work?
You set your own pricing. HeyLeo earns a commission on bound policies, agreed upfront when you join the programme. There are no listing fees, no minimum volumes, and no long-term contracts.
How are leads delivered?
When a professional selects your product, we share a structured lead file with all collected information: profession, business details, coverage needs, and claims history. We can deliver via email, API, or integrate directly with your systems.
Do I control which professions my products appear for?
Absolutely. You define your underwriting appetite: which professions, turnover bands, and risk profiles you want to cover. Leo will only present your products to professionals who match your criteria.
How does HeyLeo handle compliance?
HeyLeo is a comparison tool, not a financial adviser. We present factual product information and make it clear to users that they should review full policy documents. We follow FCA guidelines for comparison services.
How long does onboarding take?
Most partners are live within two weeks. We need your product specifications, pricing grid, and underwriting guidelines. Our team handles the technical integration so you do not need to allocate engineering resources.

Let's talk.

Tell Leo a bit about your business and we will get back to you within 24 hours.

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Leo
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Hi there! I'd love to learn about your business. Are you a broker, an insurer, or an MGA?